Panorama of cultural and creative industries

Since 2013, the Panorama des Industries culturelles et créatives (ICC) has provided an economic overview of the 10 sectors concerned. The 3rd panorama, covering 2018 activity, was published at the end of 2019. An overview of the latest key figures and trends in the cultural economy.

A growth dynamic

With 10 different sectors, 1,000 professions and 300,000 companies, organizations and associations, the cultural and creative industries have a significant economic weight in France, and reinforce its international appeal. In 2018, they generated sales of 91.4 billion euros!

A sign of their excellent health, CCIs grew by 6.7% between 2013 and 2018. The Ministry of Culture estimates that the cultural and creative industries contribute 2.3% to the country’s GDP. At the top of the ranking, the visual arts account for a quarter of revenues in the cultural sector.

Museums and the cultural economy

In the visual arts sector, attendance at museums, national monuments and heritage sites rose by 10% between 2016 and 2018. Museums are a particularly rich source of inspiration for the local cultural and creative economy.

In fact, Normandy has the 2nd highest density of exhibition venues. This is second only to Burgundy-Franche Comté, with 1 location for every 35,000 inhabitants.
Digitalization is also renewing the museum experience. Virtual reality and other technologies are making content increasingly interactive and immersive. And in so doing, boost the attractiveness of artistic spaces.

The weight of cultural tourism

Tourism plays an important role in the cultural economy. Visitors who engage in cultural activities during their stay in France contribute to the performance of certain cultural and creative industries.

Between 2013 and 2016, the number of cultural tourists jumped by 57%. So that in 2018, 52 million tourists had a cultural experience on our territory.